Alex Almeida has enjoyed cooking since he was a child. At a very young age, Alex spent hours watching, and later on, helping his grandfather, Beto, a retired marine chef, as he prepared delicious meals and desserts. The more secrets Beto shared with him, the more his passion for cooking grew. Fairly soon, Alex found himself cooking and catering for his family as they celebrated birthdays, holidays and world cups championships. His journey had just begun.
As years passed by, Alex's popularity grew beyond his family and friends' circle, as more people began asking for his catering services. Most noticeable of all were his desserts, to the point that he decided to concentrate in the creation of different kind of pastries and cakes.
Alex's strong will, hard working habits and dedication, brought him to the U.S. where he opened " Passion Desserts". As he continued working in the food industry, his creations were always influenced by his passionate Brazilian background. The result is a variety of unique pastries, flavors and colors that set him apart from the rest.
Alex has reinforced his culinary technique and creativity by studying at the French Culinary Institute, New School University and by partnering with different
catering companies in NYC.
Alex Almeida
Cake Designer
(646) 541-9654